Our Story
We're more than a brand. We're a piece of the culture, a voice for the streets.
From a Feeling to a Fabric
Eto Joss started with a simple conversation between friends on a rooftop in Dhaka. We were tired of generic fashion that didn't speak to us, that didn't represent our energy, our slang, our identity. The word 'Joss' kept coming up—not just as slang for 'awesome', but as a way to describe a specific, authentic vibe. It’s the feeling of a perfect cup of cha, the roar of the crowd at a cricket match, the chaotic beauty of the city at night.
We asked ourselves: what if we could wear that feeling?
That question became our mission. We set out to create a streetwear brand that was unapologetically Bangladeshi. A brand that didn't just print cool graphics on tees, but told stories, celebrated our culture, and built a community. Every design is born from the streets we walk, the art we see, and the conversations we have.
Made to be Joss
Our Core Values
- → Authenticity: We stay true to our roots. Our designs are inspired by real Bangladeshi culture, not fleeting international trends.
- → Quality Craftsmanship: If it's not comfortable and durable, it's not Joss. We use premium fabrics and printing techniques to ensure our gear lasts.
- → Community: Eto Joss is for everyone who shares our vibe. We're building a crew, a family, united by a love for style and culture.